Web Log

Tool of the month.

I have always had a soft spot for well made tools that are void of unnecessary decorating and adornment. There is an inherent honesty, a straigtht-forwardness and a professionalism in focusing only on what is necessary and due to function. I call it Function driven design. Any aesthetic elements or considerations are driven by the function and they are not an end goal in themselves. Each decision in the design process can be practically and logically justified. The end result being an object that is more holistically considered and more beautiful than an object where the form and function are treated as separate elements. 

The new Phase One Alpha A-Series Camera is such a tool. It combines a selection of high quality components including lenses, mirrorless body and digital backs into the ultimate digital medium format camera that is, in my opinion, one of the more beautiful new cameras I have seen in a while.